How we use cookies

Rapid Aquatics Limited/Maidenhead Aquatics Online uses cookies on the website. By using this website, you consent to the use of ‘Strictly necessary’ cookies and have the option to opt out of ‘Performance’ and 'Marketing' cookies via our Cookies Preferences 'hub'. You can access this from the bottom right corner of the website, via the cookie icon. If you do not consent to use of the cookies, you must disable the cookies by deleting them or amending your cookie settings on your computer or you must stop using the site.

This Cookies Policy explains what cookies are; how we use cookies, how third parties we partner with may use cookies on and your choices regarding cookies.

What are cookies?

Cookies are small text files that are stored on the hard drive of your computer when you visit certain website pages. They don’t in any way harm your computer and they don’t store sensitive information such as name, address and payment details. They are simply identifiers of your activity on a website that are sent in the form of a string of letters and numbers from a web server to a web browser, and are stored in the web browser when you when you sign into the website.

Cookies can be ‘persistent’ or ‘session cookies’: ‘persistent cookies’ will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a ‘session cookie’ will expire at the end of a session when the web browser is cleared.

How do we use cookies on

We use a variety of cookies for the following purposes:

Authentication – we use cookies to identify you when you visit our website and as you navigate the website.Status – we use cookies to help us determine if you are logged into our website. Shopping cart – we use cookies to maintain the state of your shopping cart as you navigate our website.Personalisation – we use cookies to store information about your preferences. Security - we use cookies as part of our security processes to protect user accounts including preventing fraudulent use of login credentials, and to protect our website and services generally. Advertising – we use cookies to help us display advertisements that will be relevant to you. Analysis - we use cookies to help us to analyse the use and performance of our website. Cookie consent – we use cookies to store your references in relation to the use of cookies more generally.

These cookies can be grouped as follows:

  • Functional Cookies
  • Performance Cookies
  • Marketing Cookies

Functional Cookies are required for the site to function properly. Performance and marketing cookies are all the non-required cookies you should have control over setting and disabling according to your preferences.

Functional cookies

CART This is associated with your shopping cart
CATEGORY_INFO Stores the category info on the page to load pages faster
CUSTOMER An encrypted version of your customer ID.
CUSTOMER_AUTH Indicates if you are currently logged in to the store.
CUSTOMER_INFO An encrypted version of your customer group.
Recommendation Programme We use a service called Recommend.Pro which is used to track visitor activity to our site via JavaScript. The visitor activity that is tracked includes the pages on our site that are visited, when the pages on our site are visited, what products are added to the shopping basket on our site, which products are purchased on our site and any devices used by you.
GUEST-VIEW Determines if you can edit your orders.
EXTERNAL_NO_CACHE Indicates if caching is disabled or enabled.
LAST_CATEGORY The last category visited by you.
LAST_PRODUCT The most recent product viewed by you.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history.
RECENTLYCOMPARED Items recently compared by you.
USER_ALLOWED_SAVE_COOKIE Indicates if you allow cookies to be saved.


These cookies are used by our Reviews software for tracking and managing feedback on purchase transactions from our website to help us to continually improve our service and product range for you.




Used by Feefo for tracking

Performance cookies

Google Analytics

_utma Identifies you and your sessions.
_utmb Determines new sessions/visits.
_utmc Determines if you are in a new session/visit.
_utmz Saves the traffic source or campaign that explains how the shopper reached your site

We use Google Analytics (GA) to analyse the use of our website. Google Analytics gathers information about our website using cookies. The information gathered relating to our website is used to create reports about the use of our website, the data from which we use to continually enhance our website to help our customers get the information they are looking for as efficiently as possible and to create the best shopping experience possible for them.

Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address which could potentially be used to personally identify you but Google does not grant us access to this. We consider Google to be a third party data processor. This information may include: browser type and versions used, the operating system used by the accessing system, the website from which an accessing system reaches our website (referrers), the data and time of access to the website, an .IP address, the internet service provider of the accessing system and any other similar data and information that may be used in the event of attacks on our information technology systems. Google’s Privacy Policy with respect to these cookies can be seen here.

Marketing cookies

test_cookie *Google DoubleClick
IDE *Google DoubleClick
ads/user-lists/# *Google Ad Services
PugT Pubmatic
i OpenX
rpx Rubicon
rpb Rubicon
put_# Rubicon
khaos Rubicon

*We use data collected by Google AdSense interest-based advertisements from our website. These are tailored by Google to reflect your interests. To determine your interests, Google will track your behaviour on our website and on other websites across the web using cookies. You can view, delete or add interest categories associated with your browser by visiting: You can also opt out of the AdSense partner network cookie using those settings or using the Network Advertising Initiative's multi-cookie opt-out mechanism here.

However, these opt-out mechanisms themselves use cookies, and if you clear the cookies from your browser your opt-out will not be maintained.

To ensure that an opt-out is maintained in respect of a particular browser, you may wish to consider using the Google browser plug-ins available here.


tr Facebook Pixel tracking
fr Facebook Pixel tracking

By default YouTube will set cookies. You can escape this behaviour (which means YouTube videos will show if a user disables cookies) by using the domain.

Please note: If you share any of the content on with social networks such as Facebook, Twitter and Instagram you may be sent cookies from these websites. We don’t control the setting of these cookies so please check the third-party websites for more information about these cookies and how to manage them.

Managing cookies

Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

In addition to being able to manage your cookies via our Cookies Performance 'hub', most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:




Internet Explorer


Microsoft Edge

For delivery before Christmas, orders must be placed on or before 3pm on Wednesday 20th December. We cannot guarantee delivery of these orders pre-Christmas as we are reliant on our couriers, but will use our best endeavours to get orders placed on this date out to you before Christmas. For full details of our festive delivery and opening times click here

Please note: online orders placed after 3pm on Friday 22nd December will not be dispatched until the New Year. For full details of our festive delivery and opening times click here