Terms and Conditions

Welcome to fishkeeper.co.uk – Maidenhead Aquatics’ online shop and information website

The following terms and conditions apply to use of and purchase of goods from the Maidenhead Aquatics website – fishkeeper.co.uk (Rapid Aquatics Ltd t/as Maidenhead Aquatics Online hereby referred to as ‘The Website’) (hereby referred to as ‘The Company’) the customer (hereby referred to as ‘you’).

The use of the Website and any Contracts formed between you and the Company are governed by English law. Any dispute arising from, or related to, such use and any such Contracts shall be subject to the exclusive jurisdiction of the courts of England. We make no promise that materials on the Website are appropriate or available for use in locations outside the United Kingdom and accessing the Website from territories where its contents are illegal or unlawful is prohibited. If you choose to access the Website from locations outside the United Kingdom, you do so on your own initiative and are responsible for compliance with local laws. Overseas orders (i.e. orders from outside the United Kingdom) will not be accepted.

Our terms and conditions are based on Distance Selling Regulations (2000) and are designed to both protect the consumer and the retailer. They govern the entire trading relationship between the Company and you and will remain in force for the duration of our trading relationship.

These Terms are correct as of Oct 10, 2019 but please note that the Company may amend these Terms and Conditions at any time.

Please note that term and conditions relating to purchases from our stores may differ to these, so please check with your local store as to your rights relating to returns and refunds.

If you continue to use this website you are agreeing to comply with these terms and conditions of use, which together with our Cookie and Privacy Policy, govern Maidenhead Aquatics Online dealing with you in relation to this website.

If you disagree with any part of these terms and conditions, please do not use this website.

By placing an order online upon this website, will have confirmed your acceptance of these terms and conditions, as clearly stipulated on the confirmation order page of this website prior to payment.

Purchasing Goods Online

When purchasing goods online from the Company, a number of terms and conditions apply to the transaction.

All products that are listed on fishkeeper.co.uk are subject to availability and our acceptance of the order.

On occasions, it may not be possible for us to supply the ordered products. In these circumstances, you will be contacted via email or telephone, and should there be no suitable alternative available, your order will be cancelled and fully refunded. The Company will not be responsible for compensating you for any losses which you may suffer if we are unable to supply the products that have been ordered.

The Company reserves the right to refuse to supply the goods ordered to you, and the receipt of an order acknowledgement email from the Company does not constitute a contract between the Company and you.

Should the company refuse to supply you with the goods that you have been ordered, a full refund will be provided to you.

When you submit an order to us on the Website, you will receive an email from us acknowledging your order ("Order Acknowledgement Email").

You should check this email for accuracy and let us know immediately if there are any errors. Please note that the Acknowledgement Email does not mean that your order has been accepted. Your order constitutes an offer to us to buy goods. All orders are subject to acceptance by us, and we will confirm such acceptance to you by sending you an email that confirms the goods have been dispatched to you (the "Shipping Confirmation"). The contract between us ("Contract") will only be formed when we send you the Shipping Confirmation" (“Contract”). Title to the goods will pass to you on delivery to you provided payment has been made in full. The Contract will relate only to those products whose dispatch we have confirmed in the Shipping Confirmation. We will not be obliged to supply any other products which may have been part of your order until the dispatch of such goods has been confirmed in a separate Shipping Confirmation.

Please note that goods will be at your risk from the time of delivery and ownership of products purchased online will only pass to you when we receive full payment of all sums due in respect of the goods, including delivery charges.

Advertised Price and Accuracy of Information

The price of any goods will be as quoted on the Website, except in cases of obvious error.

In the event of obvious inaccuracies in the prices quoted on the Website, we reserve the right not to fulfil and/or to cancel any orders placed by you in reliance on the inaccurate prices.

Should an order be placed for an item which is subject to an obvious error or inaccuracy, the Company will contact you as soon as is reasonably possible to arrange the necessary amendments to the transaction. Should the revised price be unacceptable to you, the Company will provide you with a full refund and cancel your order. If the Company is unable to contact you regarding the matter, the order will be refunded and cancelled.

The total price payable for the goods online will be stipulated at the time you place your order on the Website. All of the prices indicated on our website are in Pounds Sterling and include VAT at the appropriate rate, but exclude delivery charges which will be payable as indicated at the time of placing your order.

The Company reserves the right to amend prices at any time, to take account of any increase in our supplier's prices, or the imposition of any taxes or duties, or if due to an error or omission the price published for the goods is wrong. We will inform you of the correct price and give you the opportunity to cancel the order.

Payment for all goods, either by credit or debit card, will be taken from your card at the time we receive your order, once we have checked your card details and stock availability. Any payment made to us will be refunded if we do not accept your order.

Please note that promotions and prices on the Website may differ to those in our retail outlets. All offers online are subject to our terms and conditions.

Due to the large volume of products that are advertised upon the Company’s website and the continued expansion of our product range; the Company is often reliant upon manufacturers for the provision of product descriptions.

Every effort is made to ensure that this information is clear, accurate and up to date. The Company does not, however, warrant, represent or guarantee that this information is clear, accurate or up to date.

We will not be liable to you or any third party for any consequential or incidental damages whatsoever that may arise out of or are related to the use of this website and or any information contained within it.

Website Content and Information

The copyright and all other intellectual property rights in and to the Website and any and/or all of the material on the Website are either owned by us and are copyright of Maidenhead Aquatics © or are included with the permission of the owner of the rights.

Maidenhead Aquatics, Rapid Aquatics, Fishkeeper and the related items are Copyright and Trademarks of Maidenhead Aquatics. ©2009 (2017) All rights reserved.

As a visitor to the Website, any redistribution or reproduction of part or all of the contents in any form is prohibited other than the following:

  • You may print or download to a local hard disk extracts for your personal and non-commercial use only
  • You may copy the content to individual third parties for their personal use, but only if you acknowledge the website as the source of the material
  • You may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.

If a fault occurs in the service of the Website, you should report it to Customer Services by email and we will correct the fault as soon as we reasonably can.

Your access to the Website may be occasionally restricted to allow for repairs, maintenance or the introduction of new facilities or services. We will attempt to restore the service as soon as we reasonably can.

Please note that Maidenhead Aquatics does not accept responsibility for the content of any posted messages or articles and does not guarantee the accuracy, completeness or utility of any posted message or article.

Articles express the views of their author only, and do not reflect the views of Maidenhead Aquatics. Any user who feels that an article is incorrect or objectionable is encouraged to contact us immediately. We will make every effort to remove inaccurate or objectionable content within a reasonable period if it is determined that removal is necessary.

Your Account

If you use the Website, you are responsible for (1) maintaining the confidentiality of your account and your password and (2) restricting access to your computer to prevent unauthorised access to your account. You agree to accept responsibility for all activities that occur under your account or password. You should take all necessary steps to ensure that your password is kept confidential and secure and should inform us immediately if you have any reason to believe that your password has become known to anyone else, or if your password is being, or is likely to be, used in an unauthorised manner.

You must ensure that the details provided by you on registration at the Website or at any time are correct and complete.

You must inform us immediately of any changes to the information that you provided when registering by updating your personal details. Click here to go the 'My Account' page. Then simply enter your email address and password and you will then be able to change the details that you originally provided.


The opinions expressed in the Fish and Plant Databanks are those of Emma Turner and the staff at Maidenhead Aquatics at Peterborough and do not necessarily reflect those of the Maidenhead Aquatics group. The information provided is deemed to be as accurate and helpful as possible. However, Maidenhead Aquatics does not accept responsibility for any use derived from it or any reliance placed upon it.

Fishkeeper Gallery

The Company does not accept responsibility for any images used in our Fishkeeper Gallery. The Company does not guarantee the accuracy, completeness or usefulness of any information relating to the images uploaded, and are not responsible for their content. Any user that uploads an image or images that are copyrighted, non-original or do not belong to the user, will be held fully responsible to any copyright infringements. If you believe any image shown is subject to this, please contact us immediately with proof of ownership via this form.

You also agree, through your use of this gallery, that you will not use this to post any material which is knowingly false and/or defamatory, inaccurate, abusive, vulgar, hateful, harassing, obscene, profane, sexually oriented, threatening, invasive of a person’s privacy, or otherwise a violation of any law. All uploads will be monitored and approved before being posted live, and the Company reserve the right to omit or edit any content contained within.

By uploading your image(s) to the Fishkeeper Gallery, the Company reserves the right to use your image(s) for any future commercial marketing or advertising purposes. You will also permit us to post your name and aquarium details through various social media and marketing campaigns. When entering the gallery competition, in the event of winning, you also allow the Company permission to forward your details to the relevant third parties issuing your prize.

Price Match Policy

We offer to Price Match any legitimate retailer, in store or via the Website, whether they are online or in a 'bricks and mortar' store, subject to the following terms and conditions:

  • We do not offer Price Match for any eBay merchants, private sellers or other auction sites.
  • We do not offer Price Match on livestock and plants.
  • The item must be in stock with both us and the competitor at the time of matching.
  • We will only match items that are available from competitors within the UK and priced in £GBP.
  • Prices for ‘special order’ items must be agreed at the time of ordering - prices cannot be matched retrospectively after the order has arrived.
  • Please note that our Price Match policy is only applicable at the time of your original purchase and cannot be applied retrospectively to previously purchased items.
  • The matched price must be 'like-for-like', including any postage and packing, delivery charges and finance deals, etc.
  • We cannot offer interest-free credit finance deals on any items that have been price-matched, even if the value exceeds £500.
  • We must be able to verify the competitor’s price and stock position. We will require the selected retailer's name, description of the product, the web address (if applicable) and the advertised price.
  • Our Price Match is for personal use only. We reserve the right to restrict Price Match on each item to one per customer.
  • The Price Match will not apply if the relevant competitor is in administration or closing down.
  • The competitor’s product must be brand new, undamaged, identical to ours, and offered on the same terms.
  • Price Match cannot be used in conjunction with any other offers or promotions.
  • Our Price Match policy does not affect your statutory rights.
  • All Price Match transactions are carried out on a case-by-case basis and at our discretion.
  • We reserve the right to withdraw our Price Match at any time without prior notice.

Gift Cards and Credit Notes

Once activated the value on your Maidenhead Aquatics Gift Card can be used as full or part payment at any Maidenhead Aquatics store in the United Kingdom.

  • Once activated the value on your Maidenhead Aquatics Gift Card can be used as full or part payment at any Maidenhead Aquatics store in the United Kingdom.
  • Gift cards are not currently available to redeem online at fishkeeper.co.uk as we are in the process of updating our system.
  • The card can be loaded with any value between £10 and £500. The maximum value stored on the card is £500.
  • The monies on the card cannot be exchanged for cash. Any remaining balance will be stored on the card and may be used to pay for future purchases.
  • All monies on the card must be used by the expiry date which is 2 years from the date of purchase. Any balance left on the card after this date will be deducted.
  • Any Gift Card purchased online will be dispatched no later than 5 working day. Orders are shipped via Royal Mail. Gift cards should be ordered within 5 working days of the ideal date of delivery to allow enough time for delivery.
  • Please protect the card and treat it as cash, the balance cannot be returned if lost or stolen.
  • To check the remaining balance on your Gift Card visit our Gift Card page or contact 0844 412 4512 (calls are charged at 5.1p per minute from a BT landline).
  • Existing gift card balances can also be checked at the till in-store. Just ask one of the team in-store to log into their terminal in the store and they will be able to confirm your gift card balance.
  • Gift cards are not a credit, debit or cheque guarantee cards.
  • Maidenhead Aquatics reserves the right to amend these terms and conditions at any time or withdraw the card on reasonable notice. Your statutory rights are not affected.
  • Credit Note cards received in-store cannot be used as a payment method for an online order.
  • All monies on a credit note card must be used by the expiry date which is 6 months from date of issue.

Free gifts and offers

  • Free gifts are not eligible for exchange or refund. If you later return your order for a refund, then you must also return the free gift item or otherwise agree to purchase it at the current selling price. In the event of the free gift being out of stock or unavailable, Maidenhead Aquatics will offer an alternative product to the value of the current selling price.
  • All Free Gifts will be posted to the address you supplied to us when placing your order.

Subscribe and Save

  • 'Subscribe and Save' is available for online purchases via Fishkeeper.co.uk in the UK only at this time.
  • Products eligible for 'Subscribe and Save', are listed on our Subscribe and Save page, and will show two price options on the product details pages. Please note not all of our online product catalogue is eligible.
  • To take advantage of 'Subscribe and Save', simply select the 'Subscribe and Save' option when adding the product to your cart on the product detail page.
  • Payment for 'Subscribe and Save' orders will be taken using the card details provided when you check out for your first subscription.
  • Further payments for subsequent deliveries will be taken on the same day each month to that you have subscribed on. So, an order placed on the 5th of the month, for a 3-month subscription will automatically charge your card and resend the same product on the 5th of each subsequent month for 3 months or until cancelled.
  • All orders will be by your chosen delivery method when setting up your subscription and any delivery dates quoted are estimates.
  • Payment for 'Subscribe and Save' is by card only. Paypal and Klarna finance are not accepted.
  • Customers can cancel or amend their 'Subscribe and Save' orders at any time, free of charge, after two completed orders.
  • If you wish to cancel your subscription after your first two deliveries, this can be done either through your Fishkeeper account on our website (accessed by clicking on the 'My Account' link in the top right of your screen)or by contacting us at [email protected]. Changes cannot be made after your order has already been shipped.
  • To change your subscription delivery date, we kindly ask that you call our customer service team on 0203 664 7190 who will be able to action this for you. We are not able to amend the frequency of subscription orders currently, so we will have to cancel your subscription and you will be able to start a new one with your updated frequency selected.
  • It is not currently possible to pause 'Subscribe and Save' subscriptions, but as payment details are saved, you can cancel your subscription when necessary and then create a new subscription when it is desired without having to input your details again.
  • If your payment details are not up to date, the order will not be processed or dispatched. If this happens and you need more advice, please call (0203 664 7190) or email our customer service team and we will provide you with all the information regarding your policy that you need.
  • Any damages to a subscription delivery must be reported to us within 48 hours to make a claim against your order.
  • Standard terms and conditions apply.

Fishkeeper Plus

Prices: All prices quoted are correct at the time of quotation. The company reserves the right to change pricing without prior notice.

Quotations: All quotations are given by the Company on condition that the Company shall not be bound until the Company has received the customer’s written acceptance (or Purchase Order) of the quotation. The offer made by the Company and any report attached thereto may be withdrawn or amended by the Company at any time before the receipt of the customer’s acceptance in writing. The quotation shall be valid for a period of 30 days unless otherwise specified in writing.

Orders: No orders shall be binding until accepted by the Company in writing.

Transport, Delivery and Shortage: All services and goods must be paid for on delivery unless previously arranged with Fishkeeper Plus. Damage to goods must be notified immediately to the Company and to the carrier (if applicable).

The customer shall ensure that an authorised person is in attendance to receive the goods and service being delivered and that he shall sign for the aforesaid. Failing this it shall be deemed that all goods have been received in good condition.

The time and date of delivery shall not be fundamental to the performance of any contract entered into.

Title of Goods: The Company shall retain title to all goods until payment is made in full.

Cancellation and Returns: Orders for goods and/or services cannot be cancelled after acceptance by the Company unless otherwise agreed. If cancellation is agreed standard products will be subject to a restocking charge of 50% of the invoice value. Non-standard products shall be subject to a restocking charge of 100%. All carriage charges shall be paid by the customer.

Livestock: We at Fishkeeper Plus are fishkeepers ourselves. The welfare of your livestock is therefore of paramount importance to us at all times. In the unlikely event that something does go wrong that results in the loss of livestock, we will assist you in returning your aquarium to a healthy condition but do not accept liability for any losses. Terms of Payment: UK customers with credit accounts for standard products are required to settle their accounts no later than 30 days after the date of the invoice. The Company will charge interest on debit balances on accounts where the period of 30 days has been exceeded. The rate of interest shall be at the rate of 10% above the Bank of England base rate at the time the account becomes in default.

All customers with credit accounts for special products are subject to the following terms:

  • 50% of order value (plus VAT) payable with order.
  • Final balance is payable in full no later than 30 days after the date of invoice.

All non-account customers are liable for payment in full upon delivery of the goods and services.

The proper law referable in the terms and conditions herein contained and to any contract made between the Company and any customer in the Law of England. 01/02/14

WEEE Regulations

The Waste Electrical and Electronic Equipment (WEEE) Directive is now UK law. This legislation requires countries to maximise separate collection and environmentally friendly processing of these items. In the UK, distributors (including retailers) must provide a system which allows all customers buying new electrical equipment the opportunity to recycle their old items free of charge. Those establishing their own take-back scheme must as a minimum offer all customers buying new electrical equipment free take back of their old electricals on a like-for-like basis. Unwanted electrical equipment is the UKs fastest growing type of waste.

Many electrical items can be repaired or recycled, saving natural resources and the environment. If you do not recycle, electrical equipment will end up in landfill where hazardous substances will leak out and cause soil and water contamination - harming wildlife and also human health.

If you're buying a new electrical item at Maidenhead Aquatics, we will recycle your old one for free.

To remind you that old electrical equipment can be recycled, it is now marked with a crossed-out wheeled bin symbol. Please do not throw any electrical equipment (including those marked with the crossed out wheeled bin symbol) in your bin.

Find more information on WEEE recycling, and locate your local recycling centre, at www.recyclenow.com.


If you have any complaints about our website content, products shown on the website our our service online, please contact us either via our online form with details of your complaint or write to us at:

Maidenhead Aquatics PO box 619 EGHAM TW20 2BS



In cooperation with Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden, we offer you the following payment options.

Payment is to be made to Klarna:
  • Pay later.

Further information and Klarnas user terms you can find here. General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarnas privacy statement.