We at Maidenhead Aquatics first opened our doors as a small shop in Maidenhead town centre in June 1984. David Lawrence, a
Over the next thirty
We would like to sincerely thank our customers for their support over the past 35 years.
First Maidenhead Aquatics store.
We opened our first Maidenhead Aquatics store in Kings Street, Maidenhead.
Our Kings Street store moved to Bourne End.
Our Kings Street store moved to Bourne End – providing us with six times the space of our original location and providing local customers with more accessible parking that made it easier to transport their fish tanks
First partner-owned store.
Our Iver store in Buckinghamshire opened marking the launch of our first partner-owned store
First Welsh store.
Our first Welsh store opened in Cardiff and has now become one of our biggest stores in the UK.
Maidenhead Aquatics opened Hillside Fisheries.
This facility, situated in the beautiful Welsh countryside, is where our skilled keepers are able to give fish the best of care so that we can be sure we are providing healthy fish who have the best possible chance of thriving in our
Stuart Ashley debuts on CBBC!
The Partners that own Maidenhead Aquatics are all incredibly passionate and enthusiastic about fishkeeping but none less than Stuart Ashley who was always looking for new ways to share his love of the hobby. In June 2001 Stuart worked with CBBC to create a short kids introduction to fishkeeping. Here’s a look at the first
Simon Langdale, one of our Senior Partners, joined the board of OATA.
Simon Langdale, one of our Senior Partners, joined the board of OATA - the Ornamental Aquatics Trade Association - where we are able to actively contribute to their work around protection and promotion of the trade, including setting high standards, providing good education and training, and encouraging responsible ownership and enjoyment among fish keepers. Find out more about OATA.
Fiskeeper.co.uk website was launched.
Maidenhead Aquatics went digital for the first time and the Fiskeeper.co.uk website was launched, providing a wealth of information about our livestock and products for our customers.
Our first exclusive aquarium brand – Aqua Oak - was launched.
Unique in their quality and built to last a lifetime, from European and North American Oak, this beautiful range of aquariums was designed to complement the existing furnishings of your home and the range continues to develop in line with key trends today.
The Fishkeeper YouTube channel launched.
With the introduction of our in-house Fishkeeper Films team, we embraced the opportunity to share our passion for fishkeeping through the medium of film, and today we boast over 17.7K subscribers who have signed up to enjoy our short films showcasing fish species, products and general fishkeeping interest themes.
First Scottish store.
Our first Scottish store opened its doors marking the birth of Fishkeeper Scotland in Glasgow and since then we have continued to expand in Scotland leading to the 13 stores we currently have there.
Launch of our exclusive AquaCare range.
Launch of our exclusive AquaCare range of fish foods and treatments designed for optimum health and nutrition of your fish by our fishkeeping experts.
Introduction of ‘Feed the Fish’ in-store vending machines to our stores.
In the same way that children enjoy putting a pound into a vending machine to receive a ball with a toy in it in other venues, our vending machines dispense a pod of fish food instore containing fish food that the children can feed to our fish in stores, providing another active mechanism of engagement for children to get them interested and actively involved in the hobby during their store visit.
Launch of our exclusive Aquagarden range.
Launch of our Maidenhead Aquatics exclusive Aquagarden range – designed in partnership with
First Northern Ireland store
Our first Northern Ireland store opened Belfast, one of the largest cities in the UK, and now offers the largest selection of livestock and fishkeeping supplies in Northern Ireland.
First non-mainland store
Our first non-mainland store opened on the Isle of Wight in Sandown.
Fishkeeper Plus was born.
Fishkeeper Plus was born – our pond and aquarium installation, maintenance and servicing division of Maidenhead Aquatics covering the areas of Surrey, Berkshire and Hampshire.
Maidenhead Aquatics and Independent Aquatic Imports began supporting LINI – The Indonesian Nature Foundation.
Since then between
Representatives from our teams and Senior Management regularly visit the Indonesian communities who the foundation support and we actively seek to raise awareness and visibility of the cause to educate and provide a livelihood to locals - whilst helping to preserve marine habitats.
Stuart Ashley introduced the First Fishkeeper Fry programme for school children.
Stuart Ashley, one of our Senior Partners, introduced the First Fishkeeper Fry programme for school children to break down some of the barriers traditionally associated with fishkeeping and enable children to have the opportunity in a way that was safe and controlled for the fish and low risk for parents. Find out more about our now annual Fishkeeper Fry programme here:
Launch of our exclusive pond range of products AquaPond Care.
Launch of our exclusive pond range of products - AquaPond Care – a range of pond treatments and medications designed by fishkeeping experts to help keep your pond clean, clear and healthy.
First marine-focused Maidenhead Aquatics store - The Reefkeeper
Our first truly marine-focused Maidenhead Aquatics store - The Reefkeeper was opened in Windsor, offering everything to make the dream marine aquarium a reality and breaking the conventional mould and redefining the boundaries of what a specialist store could offer.
Launch of our AquaTropic range.
Our AquaTropic range launched providing an excellent range of tropical starter aquariums along with equipment that you will need to get started designed by our teams of tropical experts!
Latest website re-launch - building on the success of the original Fishkeeper website and still offering fantastic content to support all aspects of the fishkeeping hobby, but creating more of a streamlined purchase experience for our online customer base. Tell us what you think of the new website here: