First Maidenhead Aquatics store.

We opened our first Maidenhead Aquatics store in Kings Street, Maidenhead.

First partner-owned store.

Our Iver store in Buckinghamshire opened marking the launch of our first partner-owned store

Maidenhead Aquatics opened Hillside Fisheries.

This facility, situated in the beautiful Welsh countryside, is where our skilled keepers are able to give fish the best of care so that we can be sure we are providing healthy fish who have the best possible chance of thriving in our customers tanks. As well as producing fish on site, we import fish from trusty suppliers, screen and treat and issues and where they are grown on before being sent out to our stores. Find out more about Hillside Fisheries

Simon Langdale, one of our Senior Partners, joined the board of OATA.

Simon Langdale, one of our Senior Partners, joined the board of OATA - the Ornamental Aquatics Trade Association - where we are able to actively contribute to their work around protection and promotion of the trade, including setting high standards, providing good education and training, and encouraging responsible ownership and enjoyment among fish keepers. Find out more about OATA.

Our first exclusive aquarium brand – Aqua Oak - was launched.

Unique in their quality and built to last a lifetime, from European and North American Oak, this beautiful range of aquariums was designed to complement the existing furnishings of your home and the range continues to develop in line with key trends today.

First Scottish store.

Our first Scottish store opened its doors marking the birth of Fishkeeper Scotland in Glasgow and since then we have continued to expand in Scotland leading to the 13 stores we currently have there.

Introduction of ‘Feed the Fish’ in-store vending machines to our stores.

In the same way that children enjoy putting a pound into a vending machine to receive a ball with a toy in it in other venues, our vending machines dispense a pod of fish food instore containing fish food that the children can feed to our fish in stores, providing another active mechanism of engagement for children to get them interested and actively involved in the hobby during their store visit.

First Northern Ireland store

Our first Northern Ireland store opened Belfast, one of the largest cities in the UK, and now offers the largest selection of livestock and fishkeeping supplies in Northern Ireland.

Fishkeeper Plus was born.

Fishkeeper Plus was born – our pond and aquarium installation, maintenance and servicing division of Maidenhead Aquatics covering the areas of Surrey, Berkshire and Hampshire.

Stuart Ashley introduced the First Fishkeeper Fry programme for school children.

Stuart Ashley, one of our Senior Partners, introduced the First Fishkeeper Fry programme for school children to break down some of the barriers traditionally associated with fishkeeping and enable children to have the opportunity in a way that was safe and controlled for the fish and low risk for parents. Find out more about our now annual Fishkeeper Fry programme here:

First marine-focused Maidenhead Aquatics store - The Reefkeeper

Our first truly marine-focused Maidenhead Aquatics store - The Reefkeeper was opened in Windsor, offering everything to make the dream marine aquarium a reality and breaking the conventional mould and redefining the boundaries of what a specialist store could offer.

Website re-launch

Latest website re-launch - building on the success of the original Fishkeeper website and still offering fantastic content to support all aspects of the fishkeeping hobby, but creating more of a streamlined purchase experience for our online customer base. Tell us what you think of the new website here: